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SNI Violations in E-Commerce: Avoid IDR 5 Billion Fines with 5 Compliance Steps for Foreign Companies

SNI Violations in E-Commerce: Avoid IDR 5 Billion Fines with 5 Compliance Steps for Foreign Companies Table of Contents What is SNI and Why Does It Matter for E-Commerce? SNI Violations: IDR 5 Billion Fines for Non-Compliant Foreign Companies 5 Steps to Ensure SNI Compliance for E-Commerce Products Case Study: How a Foreign Retailer Faced […]

SNI Compliance

SNI Violations in E-Commerce: Avoid IDR 5 Billion Fines with 5 Compliance Steps for Foreign Companies

Table of Contents

  1. What is SNI and Why Does It Matter for E-Commerce?
  2. SNI Violations: IDR 5 Billion Fines for Non-Compliant Foreign Companies
  3. 5 Steps to Ensure SNI Compliance for E-Commerce Products
  4. Case Study: How a Foreign Retailer Faced IDR 3.2 Billion in Fines
  5. Legal Implications and Enforcement by Indonesian Authorities
  6. Tools and Resources for SNI Certification
  7. How Documenta.id Simplifies SNI Compliance for Foreign Businesses
  8. Final Takeaways to Avoid Costly Penalties

1. What is SNI and Why Does It Matter for E-Commerce?

The Indonesian National Standard (SNI) is a mandatory certification ensuring products meet safety, quality, and environmental requirements. Governed by the National Standardization Agency (BSN), SNI applies to 127 product categories, including electronics, toys, and construction materials.
For e-commerce, SNI compliance is critical because:

  • Consumer Protection: Ensures products sold online are safe for Indonesian users.
  • Market Access: Non-compliant goods can be banned from platforms like Tokopedia, Shopee, or Lazada.
  • Legal Requirement: Violators face fines up to IDR 5 billion (approx. $320,000) under Ministry of Trade Regulation No. 50/2020.

SNI certification process infographic
Alt text: SNI Compliance for E-Commerce Products in Indonesia


2. SNI Violations: IDR 5 Billion Fines for Non-Compliant Foreign Companies

Foreign companies selling non-SNI-certified products in Indonesia’s e-commerce market risk:

  • Fines of IDR 1–5 billion per violation.
  • Product confiscation and destruction.
  • Blacklisting from major e-commerce platforms.

Recent Enforcement: In 2023, Indonesia’s Ministry of Trade blocked 1,200 non-compliant foreign products on Shopee and Tokopedia, emphasizing stricter SNI enforcement.


3. 5 Steps to Ensure SNI Compliance for E-Commerce Products

Step 1: Identify SNI Requirements for Your Product

Check the BSN Product Certification List to see if your product category requires SNI.

Step 2: Partner with a Local Representative

Foreign companies must appoint an Indonesian Authorized Representative (IPFR) to handle SNI certification.

Step 3: Submit Product Samples for Testing

Work with BSN-accredited labs (e.g., Sucofindo, Surveyor Indonesia) to test product safety and quality.

Step 4: Obtain SNI Certification

Submit test results and factory audit reports to BSN. Processing takes 4–8 weeks.

Step 5: Label Products Correctly

Affix the SNI mark and QR code to packaging before listing on e-commerce platforms.


4. Case Study: How a Foreign Retailer Faced IDR 3.2 Billion in Fines

A Chinese electronics seller on Shopee was fined IDR 3.2 billion in 2023 for:

  • Selling uncertified power banks without SNI marks.
  • Failing to appoint an IPFR for compliance.
  • Ignoring warnings from the Ministry of Trade.

Outcome: Products were removed, and the seller was banned from Indonesian e-commerce for 2 years.


5. Legal Implications and Enforcement by Indonesian Authorities

  • Ministry of Trade: Conducts market surveillance and issues fines.
  • BSN: Manages certification and updates SNI standards.
  • Customs: Blocks non-compliant imports at ports.

Pro Tip: Use the Inatrade portal to verify SNI requirements before importing goods.


6. Tools and Resources for SNI Certification

  • BSN’s Layanan Informasi SNI: Free online database for SNI standards.
  • Sucofindo: Accredited testing and certification services.
  • Documenta.id’s Compliance Checklist: Step-by-step SNI guide for foreign businesses.

7. How Documenta.id Simplifies SNI Compliance for Foreign Businesses

Avoid fines and operational delays with Documenta.id’s tailored solutions:

  • IPFR Representation: Act as your local liaison for SNI certification.
  • Product Testing Coordination: Partner with accredited labs for fast approvals.
  • Customs Clearance Support: Ensure smooth entry of SNI-compliant goods.

👉 Ensure SNI Compliance—Partner with Documenta.id Now


8. Final Takeaways to Avoid Costly Penalties

  • SNI compliance is non-negotiable for e-commerce success in Indonesia.
  • Proactive certification prevents fines, bans, and reputational damage.
  • Collaborate with experts like Documenta.id to navigate complex regulations.

Need Assistance?
📞 Call +62 851-8322-7997 or 📧halo@documenta.id for a free consultation

Still confused about SNI?

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